Pre-sales Leader · AI Builder · Educator

Portrait of Gideon Twum, Pre-Sales Leader and AI Solutions Architect

Gideon Twum.
Pre-Sales Leader & AI Solutions Architect.

I build things that change how teams work. Most of my career has been spent at the seam between sales and engineering. These days I spend it building AI tools that close the gap.

At a glance

Gideon Twum is a Pre-Sales Leader and AI Solutions Architect with 9+ years across Deloitte, Salesforce, Forter and Remote. He has influenced 8 figures in revenue across his career, shipped 25+ AI tools adopted across enterprise sales teams, and now leads pre-sales for high-growth B2B GTM organisations. Based between London, UK and Lisbon, Portugal, serving clients across EMEA and AMER.

  • · Pre-Sales Leader & AI Builder
  • · 9+ years (Salesforce, Deloitte, Forter, Remote)
  • · 25+ AI tools shipped
  • · 8-figure influenced revenue
  • · London, UK · Lisbon, Portugal
  • · Serving EMEA + AMER

Last updated

4
Companies
15+
Testimonials
9
Industries
25+
Tools shipped

The Arc · Career Story

Four chapters. One compounding loop.

Every time I learned something, I built something. Every time I built something, I gave it away. The demo I ran in the first few weeks became training material the whole team was using. The business case I stayed up finishing became a visual calculator we use live in customer calls. The AI experiments became a playbook. The playbook became a system. The system was adopted widely across the team.

01

The Specialist

2024

Joins Remote as CM specialist. Demo becomes must-watch team training within ten weeks.

02

The Generalist

2024–2025

Takes over a core product knowledge hub. Leads product enablement globally. Closes a landmark multi-product deal: 7-figure TCV, cross-regional, international.

03

The Builder

2025

Launches Prompt Playbook, Business Value Calculator, NotebookLM. Presents at Tech BBQ. Closes a regional record deal.

04

The Strategist

2026 – Present

Pre-call intelligence system widely adopted across the team. Co-led applied-AI enablement and adoption across the team. 13+ tools shipped in one five-month period across Sales, Sales Enablement, and Customer Success.

What defines the work · Core competencies

Three things. Consistent across every company.

Commercial Credibility

I'm not a support function. I carry deals, build business cases late into the evening, and close at the highest value levels. Landmark multi-product deal: a 7-figure TCV, and one of the largest new-business deals of its kind. The commercial record gives weight that pure innovation people rarely have.

7-figureLandmark multi-product deal, one of the largest of its kind
RecordRecord new-business deal of its kind
#1Recognised by leadership for commercial impact
7Landmark deals, above-average win rate by count and value
IndustriesFinancial Services · Retail & Ecommerce · Logistics & Supply Chain · Automotive · Technology & AI Infrastructure · Legal · Health & Wellness · Real Estate
Business ScaleSMB to Enterprise: fast-growth scale-ups to multi-billion-dollar global firms with tens of thousands of employees

The Full Picture

Most people are good at one thing. Some close deals. Some build tools. Some are just genuinely great to be around. Finding someone who does all three, consistently, across every role and every year? That's rare.

The deals are on record. The tools are live and used every day. The character feedback was written by twelve people who just wanted to say something kind. When you find that combination of credibility, generosity, and consistency in one person, it tends to show up in everything they do. If that sounds like someone you'd like on your team, I'd love to hear from you.

Let's talk

The Record

Where has Gideon worked?

Remote

Lead Solutions Consultant, CM · April 2024 – Present

  • Closed a landmark 7-figure multi-product deal, cross-regional, international
  • Built a pre-call intelligence system, a comprehensive AI architecture widely adopted across the team
  • Created a product certification programme completed across the global solutions team
  • Speaker at Tech BBQ, Copenhagen, on compliant global hiring
  • Deep Payroll, Payments and Compliance expertise. Contributed to landmark multi-product deals across Payroll and EOR; recognised for navigating complex compliance and switching conversations

Multiple 7-figure influenced ARR

Forter

Enterprise Solutions Consultant EMEA · Feb 2022 – May 2023

  • Closed Forter's first-ever Benelux deal, major competitor takeout
  • Grew EMEA enterprise portfolio spanning 6 and 7-figure deals
  • Led technical integration workshops across Ecommerce and Fintech providers

Salesforce

Solutions Engineer · Sep 2019 – Feb 2022

  • Deal contributions spanning 6 and 7-figure deals across Financial Services, Legal, and more
  • Appointed EMEA AI and Analytics Captain, dashboards reviewed at VP level
  • Led AI and Business Value workshops for ~70 colleagues at VP+ level
  • BOLDforce UK Philanthropy Lead: 4 mentees placed into Salesforce
  • Presented at Salesforce Live UKI on stage in front of customers and prospects
  • Einstein Blackbelt, 4x Salesforce Certified

70+ colleagues enabled across EMEA

Deloitte

Technology Consultant · Sep 2017 – Sep 2018

  • Delivered digital transformation tool across 100+ international markets
  • Trained and governed 90+ users internationally
  • 2x Limelight Awards

UWE Bristol

IT Management for Business

  • Chose IT because of a conviction: watching JARVIS in Iron Man and seeing that AI and technology would define how the world operates and competes
  • Studied the intersection of technology and business strategy, building the foundation for a career built on using AI as an enabler for real commercial outcomes
  • Left with a clear belief: the people who understand both sides, the technical and the human, will always have the edge

Commercial Record

What deals has Gideon closed?

Multiple $1M+ landmark deals. Every entry was publicly celebrated by a manager, regional lead, or AE partner. These are their words, not mine.

7-figure

TCV

Multi-Product

AI & Cloud Infrastructure Company

Cross-regional, international

Record

New Business Win

New Business Record

Tech Scale-Up

Largest New Business deal of its kind

High 6-figure

TCV

Business Case Win

International Deal

Multi-product

CM Deal

Contractor Management

Data & AI Company

Full-suite

Multi-Product Platform

Platform Deal

Multi-Product Win

Competitive

Takeout Win

Competitive Displacement

Competitive Deal

Strategic

Payroll Win

Strategic Win

International Region

7 deals

Personal Projects

Personal builds. Shipped and used.

Everything below has been built, deployed, and is being used by real people.

00 · Independent Build Work

Independent Builds

AI and GTM infrastructure, built end-to-end. Pre-call intelligence, automation systems, signal routing, and custom tools.

Revenue & GTM

Pre-call intelligence, deal support tools, business value calculators, competitive positioning assets

AI Automation

Workflow automation connecting CRM, calendar, email, Slack and knowledge bases into one unified action layer

Signal Intelligence

Inbound and outbound signal routing experiments

Custom AI Tools

Bespoke applications for specific problems: diagnostic tools, GEO automation, chatbots, lead magnets

01 · AI Career Readiness Platform

AI Career Coaching

It did not start as a product. It started as a decade of doing this work manually.

29 students. 196 structured mentoring hours. A methodology built from years of one-to-one sessions, refined across hundreds of conversations.

An AI-powered career readiness platform now used by coaches, charities, schools, and institutions across Europe. The same methodology. Scalable.

AI Career Advisor

24/7 AI coaching personalised to each student's profile and target roles

CV & Application Builder

ATS scoring, job tailoring, cover letter generation, and gap analysis

Analytics Dashboard

Institution-level visibility on student engagement, progress, and outcomes

White Labelling

Full brand customisation so the platform carries your institution's identity

Built Inside a High-Growth Sales Org

What AI tools has Gideon built?

None kept as personal edges. Every tool built was given to the team. Several were adopted widely across the team.

AI & Automation

Brings CRM context, call history, and product knowledge together before every call — then surfaces a structured brief directly where the team already works. Multiple skills in one system.

Widely adopted across the sales org.

Enablement & Documentation

Comprehensive guide covering the most common HRIS, payroll, and ERP integrations with talk tracks, qualification guidance, and objection handling from a sales perspective.

The stack.

SalesforceMonday.comN8NMake.comGumloopZapierNotionSlackLovableWebflowSnowflakeTableauGeminiChatGPTAnthropic ClaudeSupabaseStripeVercelPostHog

Skills & competencies

What I do.

Pre-Sales LeadershipSolutions ConsultingEnterprise SalesAI Pre-Sales StrategySalesforce EinsteinGenerative AI ToolsSales EngineeringRevenue OperationsGlobal PayrollEORHR TechCRM AutomationPrompt EngineeringAI AdoptionB2B SaaSSolution ArchitectureExecutive BriefingsRFP ResponseDemo EngineeringCustomer Discovery

What People Say

What do colleagues say about working with Gideon?

Filter by what you care about. Every quote is unsolicited, from peers, managers, AEs and customers across Deloitte, Salesforce, Forter and Remote.

Gideon is a valuable asset to our team, demonstrating strong alignment with the company's values and competencies. His contributions have significantly impacted our team's success and customer relationships.
Sales Manager
Your calm, level-headed approach is consistently praised and noted as driving strong customer confidence. Your CM demos are widely regarded as impactful and value-driven, highlighting key differentiators and setting the company apart in the market.
Sales Manager
You genuinely deserve to be ordained a saint! You are one of the calmest, most helpful, and caring people, always willing to support and offer advice. I don't know where we'd be without you and all the work you do to support us!
Colleague
I am constantly impressed by your intellect and the incredible tools you've built for the SC team. You manage to be brilliant and technically gifted while remaining kind, calm, and always willing to help.
Colleague
Gideon's ability to understand and anticipate customer needs, and then tie those needs to technical requirements and business solutions is truly impressive. I highly recommend Gideon for any role needing an expert who can translate highly technical solutions into business value.
Sales Enablement (LinkedIn)
Gideon was always proactive, asked insightful questions during the discovery process and built a powerful demonstration in-line with the clients' challenges and strategic objectives. Fantastic to be around, humble and positive. I would love to work with Gideon again!
Enterprise Account Director (LinkedIn)
Gideon is a highly skilled Solutions Engineer with a strong work ethic and a positive attitude. He possesses exceptional communication skills and is an excellent public speaker.
Principal Solutions Engineer (Character Reference)
I worked with Gideon on a data migration project. Combined with his natural interpersonal ability to develop rapport, this helped him develop a sense of ownership of a key issue, and enabled him to lead client meetings as soon as he settled in.
Data Architect (LinkedIn)
You were really excellent. Very impressive level of prep and attention to detail. You have a calm and likeable presentation manner and you clearly called out the business value of the solution.
Regional Sales Director
You are the most innovative person I know at work. You're always a few steps ahead, and you always use this knowledge to help out the rest of the team. You're never blowing your own trumpet but you're just quietly making things better for those around you.
Colleague
Such a lovely person who always makes me laugh, and works really methodically to find solutions. Fantastic knowledge on CM and technical solutions to share and is so open with it!
Colleague
Your knowledge is priceless! When it comes to contractor management you are the first person that comes to mind and you're always open to point me in the right direction.
Colleague
Just hearing your voice makes work feel more positive. You're calm, smart, always ready to help, and when I've had the chance to know you personally, it's clear you're a truly great human.
Colleague
You've worked through the Einstein Blackbelt curriculum, created a really comprehensive demo incorporating the entire spectrum of Einstein capabilities, and are now a distinguished expert on our Einstein Analytics suite.
SE Manager
Thanks Gideon for a great session on the team call today. So much content and insight. Awesome session!
RVP
I love the way your SE ran the discovery session. It was really interactive and engaging.
Customer
MY GOD working with Gideon is mindblowing. I was learning SO MUCH STUFF in just an hour.
Senior SC Colleague
Gideon is invaluable to these innovation efforts, without a doubt.
Senior SC Colleague
Truly couldn't have done it without you. First COR deal together and definitely not an easy one. Months of work, patience, and proper teamwork all the way through. Wouldn't want to do it with anyone else.
Account Executive
Kind, well-mannered, keen to learn, quick to adopt new technology, humble yet ambitious, charming. I look forward to seeing you growing in your career and lifting others.
Colleague
Really appreciate you stepping in on this one with your Contractor Big Brain Energy. Customer voluntarily extended 30 minutes past schedule.
Account Executive
I particularly want to acknowledge that you went above and beyond, checking in with me every single day leading up to the demonstration. That consistent support, even though you didn't have to volunteer, made a huge difference.
SC Colleague
You bring a lightheartedness that is needed in a stressful scaleup environment like this.
Colleague
Can't say I'm not impressed by all the tools you tried building and actually built. You inspire me with your passion to constantly try. I hope you never stop.
Colleague
Love the story, love the prep, love that you adapt. You can see the headnods.
Sales Manager
I hope I get to your level one day.
SC Colleague
She sang all your praises and loved the demo you did.
Client Contact
The fact that you both approached us with this initiative speaks volumes.
SDR Leadership
Being able to pull this up live and visually walk them through the differences is such a strong advantage.
Account Executive
What an amazing tool at our disposal.
Sales Manager
You are such a natural talent!! What a proud moment for all of us.
SC Colleague
Massive thanks to Gideon for keeping them excited about future expansion.
Account Executive
Your creative, entrepreneurial approach; calm strength.
Colleague
Keep grinding. Your dedication and constant willingness to help makes you a great colleague and even better person.
Account Executive
This one truly took a village, and over 6 months. Huge shoutout to Gideon for all the support.
Account Executive
The thought and care you put into the sessions, the prep work, the recordings. It goes such a long way. Leading with excellence.
SC Lead
You're a star.
Account Executive
37 quotes

Awards

  • Limelight Award ×2, Deloitte, 2018
  • Exceptional Leadership Award, Salesforce, 2021
  • Motivate and Champion Award, Salesforce, 2021
  • UWE Bristol Futures Award, 2019
  • Applied AI Co-Lead — Co-led applied-AI enablement and adoption across the team
  • GTM Recognition — Recognised at GTM level alongside top performers

Certifications

  • Dell Boomi Associate Developer
  • Salesforce Certified Administrator
  • Salesforce Certified Sales Cloud Consultant
  • Salesforce Certified Einstein Analytics and Discovery Consultant
  • Demo2Win! Certified

FAQ

Frequently asked questions about Gideon.

The questions hiring managers, founders, and collaborators ask most often. If yours isn’t here, the contact form below is the fastest route in.

Who is Gideon Twum?

Based between London and Lisbon, I've spent the last 9+ years in enterprise pre-sales - Deloitte, Salesforce, Forter, and Remote. 8 figures in influenced revenue. 25+ AI tools built and shipped inside live sales orgs. Right now I lead pre-sales for high-growth B2B companies and spend the rest of my time building things that probably shouldn't exist yet.

What does Gideon do as a pre-sales leader?

I own the technical side of every deal - discovery, live demos, solution architecture, business value modelling, exec briefings, RFPs, security questionnaires, procurement. But the part that doesn't fit on a job description: I build AI tools that make the whole sales org faster. Pre-call intelligence agents, value calculators, prompt playbooks. Things that compound.

What AI tools has Gideon actually built?

Quite a few at this point. A pre-call intelligence system that brings CRM context, call history, and product knowledge into a structured brief. A business value calculator I pull up live in customer calls. AI talk tracks for exec briefings. A GEO tool that audits how AI search engines see a business. A prompt playbook adopted widely across the team. CRM integrations. GTM dashboards. A multilingual chatbot built for a refugee charity. Built with frontier LLMs, Make.com, Supabase, Salesforce, and whatever the job needs. Twenty-five and counting.

Is Gideon a builder or a salesperson?

Both, deliberately. The pre-sales role gives daily access to live customer pain and live product context; building tools against that input loop is what compounds. The tools improve the deals; the deals improve the tools. Treating builder and seller as different career tracks misses where the leverage actually lives in 2026.

What kinds of deals has Gideon influenced?

8 figures across the career. A cross-regional 7-figure TCV deal. A record new business deal of its kind. A strategic Payroll win. Deal contributions at Salesforce spanning 6 and 7 figures. Industries across HR tech, fraud prevention, CRM, consulting, legal, retail, ecommerce, health, and real estate. If the deal is complex, multi-stakeholder, and technically heavy - that's usually where I've been most useful.

What makes Gideon different from other pre-sales leaders?

Honestly, three things - and they show up at every company I've worked at. I close deals, not just support them. I build tools in-role and give them to the team, nothing kept as a personal edge. And people seem to genuinely enjoy working with me. Unprompted, colleagues describe me the same way everywhere: calm, humble, generous, reliable. The evidence is all on this page.

Has Gideon worked with startups, or is he enterprise-only?

Both. Lean, fast-moving orgs are actually where most of the AI work lives - you need one or two senior operators doing the work of five, and that's exactly the problem I've been building for. Series A to D is the sweet spot. Enterprise experience helps in those rooms rather than hurts.

How can I get in touch with Gideon?

Email at gideontwum95@gmail.com, LinkedIn at linkedin.com/in/gideonkt, or the contact section at the bottom of this page. I'm most interested in conversations about AI in sales, speaking on AI adoption in revenue teams, and anything to do with students and employability.

Gideon Twum, Pre-Sales Leader and AI Solutions Architect based between London and Lisbon.

Let's talk.

Whether it's a conversation about AI in sales, speaking, or just staying in touch, I'm reachable. Based between London, United Kingdom and Lisbon, Portugal, working with clients across EMEA and AMER.